Carl Quintanilla (Co-Anchor, 'Squawk on the Street') 00:00.070
chipotle trying to capitalize on the protein fad RK rogers is with us now and has a look at some new offerings morning kate
Kate Rogers (Business News Reporter) 00:07.670
hey good morning carl chipotle announcing today its first ever high protein menu which will launch december twenty third it's catering to consumers looking for ways to boost their protein intake the company points to both a rise of GLP one usage and a focus on macronutrients the
Kate Rogers (Business News Reporter) 00:22.870
menu has items that range from a double protein bowl to its first ever snack which is a high protein cup the protein cup is four of adobo chicken or steak and all of the menu items have from between fifteen to eighty one grams of protein each the menu pricing starts at three
Kate Rogers (Business News Reporter) 00:38.190
dollars and fifty cents for a single chicken taco at certain stores chipotle joins the ranks here of sweet green starbucks and dutch bros in catering to the protein hungry crowd this also isn't the first time that CMG has gotten in on a healthy offering for diners they've
Kate Rogers (Business News Reporter) 00:52.270
remember had whole thirty in keto specialty menus in years past while GLP ones have been on all of the restaurant companies minds it's the first time i've really seen one cater directly to diners who may be on one of these drugs with a GLP one friendly salad offering in its
Kate Rogers (Business News Reporter) 01:07.390
restaurant outlook goldman sachs yesterday said that these drugs might not be all bad news for restaurants writing quote GLP one consumers appear to prioritize portion control higher protein and fiber and lower sugar and refined carbohydrates while cutting back on alcohol and
Kate Rogers (Business News Reporter) 01:21.910
indulgent items this creates opportunity for concepts that can flex menus toward healthier protein forward and smaller portion offerings so guys this is exactly what CMG seems to be angling for here also in that outlook goldman writing you know chipotle is looking to boost its
Kate Rogers (Business News Reporter) 01:38.150
traffic so again that could be one way to do that here as well guys