Farley: AI isn’t taking jobs. People are choosing to replace humans with AI

? (Worldwide Exchange) 00:00.070

i want to talk to you a little bit about AI first you're really focused on AI when it comes to entertainment specifically the music business you say when it comes to AI the real question is will it be ethical efficient and will it undercut short term or long-term innovation

? (Worldwide Exchange) 00:13.790

before we get dig into the music part of it i want to talk broadly what do you mean by that i mean isn't AI the innovation itself

C.J. Farley (Author) 00:20.170

yeah i think that's really the essential question that people need to ask themselves i think we also need to examine our language on this subject people often talk about how AI is taking away jobs and that's not really what's happening what's really happening is that companies

C.J. Farley (Author) 00:37.290

managers owners are making the decision to have AI take away jobs AI is making decisions it's actually the owners of the companies that are making the decisions and once we think about things from that point of view then things begin to make more sense this is something that's

C.J. Farley (Author) 00:55.430

been going on in the music industry for many many years there's been debates about tech and ownership i remember interviewing the musician prince back in nineteen ninety nine and he told me then he didn't want me to tape his voice because he was concerned about what future

C.J. Farley (Author) 01:12.070

technology might do to manipulate his voice because he didn't know who would own it how they might change it and so he'd rather not be on a tape recording from a reporter so this is something that's been under discussion for a long time but now i think the rubbers hit the road

C.J. Farley (Author) 01:28.070

and it's time to deal with it in a more direct way yeah

? (Worldwide Exchange) 01:31.350

prince a visionary when he came to music and apparently technology because we are in a world right now where we're seeing AI generated artists people manipulating people through AI like a tupac had a song out with drake a little bit ago it was an AI version of tupac but we're

? (Worldwide Exchange) 01:45.950

also seeing just genuine original like it's hard to say it's original because it's obviously information source but AI artists on the charts right now what does that say about the value of human work going forward when something that's really a passion when we're talking about

? (Worldwide Exchange) 01:58.270

music and supposed to be a real human expression is now being i guess disrupted by AI

C.J. Farley (Author) 02:04.670

yeah well i think that the entertainment industry is a good test case to to how far AI can be pushed because you know the entertainment industry is seen as a very creative industry creativity is at the heart of success and innovation and and and being respectable in the music

C.J. Farley (Author) 02:23.110

industry and in the entertainment industry so if AI can be used to replace human creativity then that's a good test case because they can do it in other industries as well well and many people in the entertainment industry seem to be taking up these positions on AI either one

C.J. Farley (Author) 02:40.830

they're cutting deals you know disney recently recent agreement with open AI to license its characters to sora hip hop producer timberland he's now helping to produce fully AI generated products that will sing and dance and make music videos then there are others who are who are

C.J. Farley (Author) 03:00.470

saying well maybe we can use this as a as a marketing tool for instance iheartradio is now putting out the idea that they're guaranteed human and that if you will not hear AI generated podcasts or musicians on their airways and that's something they're using as a as a as part of

C.J. Farley (Author) 03:20.510

their marketing and finally people like james cameron who are saying listen pushing for a sort of a middle ground saying AI might be part of our workflow in the future but we've always got to have things rooted in human performances and we see that in his avatar movies where

C.J. Farley (Author) 03:35.470

everything is performance capture is he's not using fully AI generated generated characters because he always wants to have room for the human and what he does so we're going to see more and more artists entertainment companies and others stake out one of those three positions

C.J. Farley (Author) 03:50.950

as we move forward with AI innovation

? (Worldwide Exchange) 03:53.310

all right so CJ i want to go back to your book very quickly who knows you by heart it's a fictional book but clearly it's informed by some of your personal experiences and some of the things that you've been learning and reporting on is there any theme in this book that you see

? (Worldwide Exchange) 04:05.070

potentially playing out in real life

C.J. Farley (Author) 04:07.590

yeah definitely you know one thing i've learned in as a journalist i've interviewed some of the greatest musicians out there you know bruce springsteen and taylor swift and adele and one thing i've learned is that you know great art even good art is exponentially harder to

C.J. Farley (Author) 04:23.030

create than average art so they hear all this talk about maybe AI being used to take over creative expression it's really not there yet i mean maybe AI can can be used to create something sort of average or below average but it can't yet be used to create something on the level

C.J. Farley (Author) 04:42.470

born iran or picasso or taylor swift and and it may not be able to do so given our technology and the current modes by which AI operates you know LLMS large language models may not be able to create the kind of great art that's really needed to capture large sections of the

C.J. Farley (Author) 05:02.990

public imagination that's something that i write about in the book that's something that i've seen in real life and something i integrated into the plot